Sentiments of a moment
Design Lead for League of Legends' Star Guardian 2022 global campaign, cross-functional collaboration and brand adaptation for China.
Extending the Magic
Walt Disney Studios' Integrated Media (APAC):Creative platforms made for social media, to capture the essence of the story and to deliver a holistic campaign
2021
Creative
Integrated Media
Saving Everyday
A persona-driven all-round digital campaign that extends from persona study to a re-designed app
Rule Your Gains
Game meets Bank: Reimagining the market and designing for disruption
Breathing Life to stories
Developing cinematics for League of Legends characters
3D Works
Exploring visualisations within the 3D space
In Progress
3D
Visual Development