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Featured

Sentiments of a moment

Design Lead for League of Legends' Star Guardian 2022 global campaign, cross-functional collaboration and brand adaptation for China.
2023

Branding

Licensing

Extending the Magic

Walt Disney Studios' Integrated Media (APAC):Creative platforms made for social media, to capture the essence of the story and to deliver a holistic campaign
2021

Creative

Integrated Media

Saving Everyday

A persona-driven all-round digital campaign that extends from persona study to a re-designed app
2018

Design

Digital

Rule Your Gains

Game meets Bank: Reimagining the market and designing for disruption
2022

Branding

Design

Breathing Life to stories

Developing cinematics for League of Legends characters
2023

Creative

Branding

3D Works

Exploring visualisations within the 3D space
In Progress

3D

Visual Development

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