Keyon’s experience range from working with startups to MNCs, with a cross-understanding across different creative services. With over 10 years of experience, Keyon is currently a Creative Advisor working with Riot Games, Shanghai. He was previously the Design Lead for the Creative Team in Riot Games, Shanghai. Previously, he has worked for agencies that include Publicis Groupe, Weber Shandwick (PR & Integrated Comms), Design Bridge (Branding) and Ogilvy (Advertising).

His experience with MNCs has allowed him to be exposed to an array of brands and experiences from winning multi-million dollar pitches like Disney and Changi Airport group to creating a wide spectrum of deliverables from toolkits to dynamic campaigns.

Keyon has also spent time working with aspiring young brands. He is passionate about the raw storytelling and creative play that comes with working with young startups. As a creative and art lead, he has developed and sculpted the creative, brand and digital strategies for these startups.  

Keyon is a multi-hyphenated creative. His expertise span from creative direction, art direction, design thinking to his skillsets from storytelling, animation to 2D and 3D visualization.

His work has received recognition and received awards in Creative Circle Awards to the Effie’s. With his personal endeavors, Keyon has achieved nominations in National Youth Film Festival, UOB-NTU Short Film competition to Young Spikes. His paintings have also been exhibited with galleries across the world.